April 2010, Hip-Hop
Jet Noise Cardi
Monet chats it up with JNC. Photos by Robert Holliday II.
Name: Jet Noise Cardi
Hailing from: Suffolk, Virginia
Mission: To let people know that he's not your average, run-of-the-mill rapper, he refuses to follow the same mold. His content is so much more than the average sex, drugs, and money burned upon a heavy bass medley and a couple quick snares. With his recently released mixtape entitled Snappage Volume I, Cardi is making a lot of noise.
33: How'd you get the name Jet Noise Cardi?
JNC: It kind of evolved. I used to just go by Cardi, which is my nickname. Jet Noise was originally a project I was working on. The Jet represents the 757, from the 757 (seven fifty-seven) jet plane, and noise is what I make as far as my rapping is concerned. Over time it all came together.
33: How did you get caught up in the Boardroom Music Group?
JNC: Ah man, Boardroom, that's a long story. I've been with Boardroom before it was even Boardroom. Well, when I was 16, I used to go up to New York and record all the time. In time I got tired of the travel and spending that money. Dre, who is actually the CEO of Boardroom Music Group, had a studio in his crib. My cousin, who was big on the scene at the time, introduced me to Dre. I started going through his crib to record consistently for like a year. After seeing my dedication he offered to be my manager so we linked up. Sho, who is actually the other CEO of Boardroom Lived downstairs from him and he used to come in and record, and when they decided to be business partners they bought a studio and Boardroom took off from there.
33: When did you realize that you were a rapper? When did it hit you that you were hip-hop?
JNC: To be honest, I don't think it hit me full circle till about a year ago. I mean, I've been doing music for a long time. I started out as a producer, and I've been making beats since I was like 14. I always could rap and put songs together. I would definitely say in the past year everything came together, from the paper to the booth, realizing that I'm a representation of what hip-hop really means, you know, being yourself and being unique.
33: If you could collaborate with anyone from early hip-hop, who would it be and why?
JNC: A lot of people go back to the 80s, and I respect the 80s, I'm from the 80s, but I'd have to pick the 90s. Linking up with Big would be incredible. It amazes me that even now, years after he's been gone, his music is still relevant. I like how you can take old Biggie verses and put them on new tracks and you would think that he just laid them. Other than that, A Tribe Called Quest is big, too, for me. They were trend setters; they were really original just being themselves.
33: What "straddle rappers" have your attention? I mean straddle as in big on the local scene and also in the mainstream but not as much as others?
JNC: Well this dude Wale is just recently leaking into mainstream, but I have had Wale pumping hard in my iPod these days. A lot of my friends from northern Virginia had been on what he was doing as far as the go-go thing. He's original and you have to respect originality.
33: What is hip-hop?
JNC: Art.
33: Why'd you say that?
JNC: Because art can take a lot of forms, you know shapes. Hip-hop can be visual like the brand of gear; you can even take it as far as not just what they're wearing but how they're wearing it. It covers every base of life; it fits you in one way or another.
33: Is hip-hop more of a hobby or a business to you?
JNC: Well, for me, hip-hop is my life, but I carry it equally. The odds of making it, just looking at a number is very slim but with every record, I do my best to stand out. It is a business and because of that fact a lot of talent is held back. If I'm not out here networking and meeting people and trying to understand the business side of it and getting my song on the radio and getting credit for it, then I feel like I have done nothing to achieve my dreams except play my music to my friends. So in turn, I'm constantly education myself on hip-hop as a business.
I must say, Jet Noise Cardi is one of the most dedicated rappers that I have ever met. He tends to have a genuine balance on the things he loves most. Packing an overnight bag and a few sandwiches to spend the weekend in the studio is a normal thing with him, as it is with every great rapper. Keep your eyes on the sky and your ears open for Jet Noise Cardi - that'd be some real flavor for your ears.
Catch Jet Noise Cardi at BoardroomMusicGroup.com